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Gucci Virtual Sneaker

As one of the world’s most popular brands, Gucci has capitalized on the multi-billion dollar sneaker market by dropping new logo-heavy silhouettes and remixing winning styles to keep things fresh. The Italian company’s latest kicks are its most egalitarian to date, weighing in at a mere $11.99 USD, but you’ll never be able to wear themHaving already dipped into the digital footwear realm, the luxury fashion house Gucci is now launching a series of augmented reality (AR) sneakers. This is part of a major push from parent Kering to keep at the forefront of virtual reality trends.To accomplish this, Gucci has once again collaborated with Belarus-based fashion-tech company Wanna, known for manipulating AR to create three-dimensional models that can be used for digital sneakers and watches fittings. Wanna is no stranger to the fashion and tech world, having worked with brands such as Reebok, Puma and Snapchat to test out the consumer response to virtually trying on clothing. Previously, Gucci has worked with Wanna to digitalize its AR sneaker “try-ons” in the Gucci app(hyperBeast)

Why it matters?

It implies that we see strong growth in Virtual Economy segment. It also shows the importance of NFTs in future of ownership. If users pay for virtual goods,  they should posses the virtual items beyond the seller platform.

 

 

Digital Dress

Title of News: A digital ‘dress’ sold for $9,500

Dutch startup The Fabricant, Dapper Labs and artist Johanna Jaskowska recently sold a digital dress, Iridescence, for $9,500 on the blockchain. It’s not like buying a costume in a video game — the creators will ‘tailor’ it for you based on a photo, and its nature as a blockchain asset both makes it unique and gives it value like cryptocurrency. It’s also based on 2D patterns used for conventional clothes, so you could theoretically create a real life equivalent(1).

Why it matters:

-It boosts the virtual economy

-It boosts virtual cosmetics

-It boosts virtual fashion

Enabler Technologies:

-Blockchain, Computer Graphics