You want your “vitAImix” blender to make a blueberry smoothie–using the trending recipe it downloaded–but because everyone else is trying to make the same recipe, your kitchen can’t cheaply source the local, organic, aeroponically farmed berries that you want. The solution: you orchestrate a tweet about a fake food safety scandal involving blueberries, and the price drops. Your fridge places the order.
The long-hyped internet of things is finally manifesting itself, and as more objects come online–from livestock and crops with sensors to kitchen appliances–the food system will become more efficient and more responsive to demands and external forces like a changing climate. As data proliferates, retailers will use machine learning to automatically change prices in real time and respond to predicted future demand. Appliances, in response, will use their own algorithms to try to get consumers the best deal.